When it comes to planning an event, it's essential that your venue aligns with your brand - and that it helps to show it off in the best light! Here are our insights on how to pick out the perfect brand-driven venue that mirrors your company image and voice, to make sure your guests remember your event - and your brand - for all the right reasons.
Visualise Your Venue
Whether you’re launching a new product or hosting a large-scale business conference, before you begin to research venues, have an idea in mind of how you see your event venue. With a strong visual idea of what you want, you’ll find it easier to scope out potential venues that meet your criteria.
From chic and edgy industrial spaces to traditional period buildings with bags of character, whatever your vision, there’s sure to be a venue that matches your ideals and brand image!
Within one area you have a huge range of event spaces: for example in Clerkenwell, Wallacespace Clerkenwell Green is one of our favourite laid-back spots for bright and breezy workshops, while eccentric venues like The Zetter Townhouse offer something memorably quirky to make sure your event stays in guests minds for months!
Consider Venue Practicalities
While having a visual idea of your event is important, you shouldn't lose sight of the practical considerations. Think about accessibility, amenities, layout and capacity, as well as if it’s suitable for your planned activities. The last thing you want is to sabotage your brand reputation and the success of your event with a venue that doesn’t meet the practical requirements and needs of attendees. We've put together an accessibility guide for event organisers, so you can make sure you're keeping inclusion in mind at all times.
Check out our guidance on the questions to ask your venue on your site visit.
Showcase Your Brand Values
Events are a great way to connect and interact with your audience and reiterate your brand ethos, so during the selection process, be sure to have a clear outline of who you are and where you want to be as a brand - as well as how you want the brand to be perceived.
The answers to these questions will give you a good indication of which venues would convey your brand values and core message most effectively. For instance, a product launch for a new tech gadget could be well-suited to a bright, vibrant and contemporary venue - while a design fair would be perfectly at home in a venue that embraces beautiful building design.
Factor in Your Audience
Echoing the importance of finding a venue that reflects your brand ethos, you also want a space that appeals to your target audience. As one of the first things known about an event, the venue will spark an instant response from attendees - so make sure it’s a positive feeling of excitement, rather than disappointment.
Also, consider how you position your brand in the marketplace and your unique selling points to attendees. Are you all about inclusivity or exclusivity? Do you promote an eco-friendly message or have any niche qualities that should be taken into consideration? These brand values should be reflected in your venue just as they are in your brand.
Looking for a sustainable venue? Check out some of the top sustainable spots around for different types of (equally green) events.
Dress to Impress
With your choice of venue nailed down, there’s still vital work to be done to ensure the space is a living, breathing tribute to your brand. Whether you’re preparing to serve up an intimate dining experience or meet the masses at an expo, it’s important to take advantage of all branding opportunities within the event area.
From pop-up banners and product displays to merchandise and business cards, championing consistent and visual branding throughout will help tie your venue and brand together seamlessly. Check out our top furniture and theming suppliers to make sure you're optimising your venue's potential to boost your brand.
Branding and venue choice go hand-in-hand, and with these key considerations, we hope you’ll be on the right path to finding the perfect brand-lead venue for your business!
Ready to start visualising your venue? Check out our favourite venues for product launches below.
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Author
Gemma Baker
Gemma loves all things social media and keeps busy by creating lots of Hire Space content. When she’s not creating content, you'll find her shopping, exploring or at the gym!
